Many Pages to Appeal to Many Viewers

 Multiple Page Website-How many Pages?

How many pages does your website need? Are you selling just one product, service or idea? Then one page is plenty.

If you have a lot of different services, products, or ideas; you probably need more. Realize that few will read all the pages. They just want to find the information they need. Multiple pages take more time to create, so the cost is higher. BRC Consultants Inc. is a small business too. We realize everyone has a budget. We want to give you the most value for your money.
We started years ago making one page entry-level websites. They looked great. They were unique for each business in terms of content and design. As search engines became smarter, SEO became more complex. Each page was indexed for one or a few keywords.

One General Page vs. Many Specific Pages

A one page web page did not have one specific keyword. So search engines sent viewers to pages that focused information on the search words entered. For example:
a one page insurance agency website may boast about selling every kind of insurance. But if your search phrase is auto insurance, there are plenty of web pages out there specializing on this key word (phrase). Those sites top the search engine results.
BRC Consultants Inc. has created several insurance websites. How many pages did they need? It varied from agency to agency. But most had separate pages for auto, property, business, life, and health.(Some broke it down further to liability/ full-coverage, renters/ homeowners, etc.) This increased search results.
So how many pages do you need? Think about it. More pages do mean better results. But also know you can always add more pages later.

many pages allow searchers more detailed informationA home page is meant to be an index to other pages for specific information. “On page SEO” will often lead a search directly to that page without bringing up the home page at all. This is more efficient for the viewer.

Starting Out: Ask “How many web pages for now?”

So how many pages do you really need to attract clients? Think about it. More pages do mean better results. But you can always add more pages later as the budget permits. If you blog, each posts creates new content. (Comments is new content as well and costs you nothing.) Here is information on blogging. Please buy a domain name and hosting from my reseller site.
Except for the occasional “squeeze page” that sells only one product, BRC no longer makes one page sites. People do not get the hits they need. So they give up on online advertising. This makes the web designer look bad. But worse, the client gets little return for their money. They also turn their backs on a great way to get more customers.

WordPress Themes, Dollar Photo Club, etc.

WordPress Themes –Thousands of themes, Unlimited Ways to Customize Them

WordPress themes are great! I now build every website with WordPress. There are thousands of themes to choose from plus many plug-ins to ad more functionality. Many of are free, like Twenty Eleven. It has been helpful to me to choose just a few themes that have multiple options to that I can learn them well and create sites faster.

Always “make the theme your own”. It is unlikely that your clients will see a website that looks like his. But it is so easy to customize the site and make it original.

Finding Great Images

If you want some great images for a site, join http://dolarphotoclub.com .It’s only $10 a month and you can download oodles of large format photos and illustrations for only a dollar each.
.adventurous wordpress themesHere is the original theme “out of the box” This website is ons created frm theis theme.
There are many free themes, but I bought the pro versions of Adventurous and Weaver II for the additional features and options. When you choose a WordPress theme, make sure to get one that is responsive because search engines penalize you if your site is not mobile friendly (because 60% of viewers are using their smart phones and tablets for searches). Free and additional features include the ability to change colors or add background images to headers, background, and pages. Various places for widgets. Multiple layouts that can differ with each page. Ability to use a custom favicon. And since it is WordPress, lots of options for your blog–categories, who can comment, avatar options, latest blog titles on sidebar widget, etc.

Once you set up your site to use a WordPress theme, you can look at various themes to get an idea of their “look”, what options they offer, if it is worth getting the pro version, etc. If you have favorite plug-ins, be aware that not every plug-in is compatible with every theme. However, sometimes WordPress themes or specific plug-ins just need to be updated to work.

Other Favorites

My favorite plug-ins include Meta Slider Pro and Visual Form Builder (Developer versions). They are worth every penny.
Google offers a great calendar for free as well as easy to use embeddable maps. And don’t forget most You Tube videos can be embedded as well. Get your own You Tube page to add your videos.

Ten Reasons Websites Grow Business

Ten Reasons Websites Enhance Business and Grow Market Share

There are multiple reasons websites are so popular. Listed are the top 10 reasons websites that BRC’s clients cite most.

Reason 1. You can put loads of information on your website. Websites  educate and persuade people to buy products, services, and viewpoints. Each competitor tells their story online. Tell prospects why you are better

reasons websites are important

Local business can attract national attention with a good website

Continue Reading →